LABEL FOR SAUSAGE PRODUCTS “Moja KOVBASKA”

Task

Create a label for meat products company “Moja Kovbaska”: French sausages cooked the highest grade.

Moja Kovbaska labels design

Study

We analyzed the most popular producers of meat products (including sausages) in Ukraine in the middle and high price range for a selected group of buyers (active consumers of meat products aged from 18 to 60 years).

Labels for a product Moja Kovbaska

Result

The label design for French sausages “My Kovbaska” is made in the Provencal style, which differs: with a muted background in pastel colors, bright accents, as well as images of herbs and flowers.

In order to immerse consumers in the atmosphere of provincial Provence – the French region in the southern part of the country, our designers used soft color gamut and floral ornament in the form of lavender twigs. It was possible to emphasize the naturalness of the composition of French sausages “My Kovbaska” using the image of milk, an ingredient used in the manufacture of this product.

Labels for meat products

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