Features of creating packaging design
The first thing you need to achieve on your packaging is a harmonious composition. Many different elements must be placed on the package, and at the same time they must be absolutely consistent with each other.
Free space. No need to strive to fill every millimeter of usable space, leave space to create a feeling of lightness. Remember: excess information will stifle the design.
Keep in mind the hierarchy of information submission: it is necessary to follow the sequence of its perception by the potential consumer. It is necessary to conditionally divide the information placed on the package into several main blocks:
- attention-grabbing part;
- brand name; the name of the product itself;
- useful product information.
There are several chips that can help boost your product sales through packaging. For example, chocolate packaging can tell the whole story of the place of production of the product and its creators. Some brands did not change the packaging design, but simply added brightness – and sales increased several times.
The main features of successful packaging are simplicity and clarity. In the modern world, the buyer does not have time to study the packaging, so all the important information should be understood almost immediately. However, you can use unusual fonts that do not hinder reading. Particularly popular today are “craft” handmade fonts.
Properly selected patterns are also approved. For example, a pattern of leaves will perfectly highlight the naturalness of your product. And this associative series can be continued indefinitely.
Another trending feature is the development of package design in the form of parcels. This technique especially looks good on international brands, emphasizing the internationality of products.
Use window sights to see the contents of the box. Almost all buyers are interested in understanding what they are selling. Therefore, small windows in the package will be very appropriate.
Vintage design is another way of highlighting your packaging and making it as attractive as possible. In addition, this design has a very natural look that will first and foremost emphasize the naturalness of your products.
Portability of packaging is also important. Often there is nowhere to pack bulky packaging, and it is difficult to transport. The small functional packaging will surely attract the attention of your potential buyer.
Therefore, in order for the label and packaging design to be effective, it is necessary to make it as recognizable, noticeable and functional as possible so that it can only evoke positive emotions.
What questions do you need to answer before designing your packaging design?
– What products do you require label development for? What are its main characteristics? The concept will depend on this, since fragile goods, for example, require dense packaging, jewelry – good boxes and more.
– What is the target audience of the product? What is the price segment?
– What are the sales channels? Under what circumstances do people buy products?