Subject photography is one of the genres of photography that is used in advertising, as a rule, to emphasize the characteristics of your product. In the subject shooting of goods, the most lively and winning angles are used, revealing not only the properties of the product, but also its key differences from competitors.

Photographing items is indispensable for creating online stores, catalogs, booklets and periodicals. It is not a secret for anybody that about 80% of decisions are made by customers on the basis of the visual information they receive. For example, a small advertising space in a booklet or on a banner does not allow to reveal all the advantages of a product, therefore the choice of your potential buyer will be based on how much he or she likes the photo of your product. That is why subject photography should be approached very seriously, because you will never have a second chance to make a first impression.

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Subject photography for the online store – features and nuances

In the trend is shooting clothes, subject shooting and photography of jewelry. Subject surveys of other goods are slightly less in demand. The sharp increase in the popularity of subject photography has been caused by the transition of commerce to the Internet and the massive development of online stores. By the way, popular online stores do not skimp on high-quality photo shoots of goods, because the visual component is 80% of successful sales.

A separate kind of subject photography is food styling. There is a separate line of expertise – food stylists who know how to remove food so that they would literally want to eat them. In order to make products look brighter and more appetizing, photographers often resort to a small trick – instead of real products, plastic and wax models are used, which are further processed with special compositions. For example, PVA glue is often used to recreate products from milk, but this substitution is very difficult to determine from a snapshot.

Subject photography of clothes

Photographing clothes is not only an exciting process, but also quite complicated. In order for the survey to bring the desired results expressed in sales, it is necessary first of all to take care of the quality of the product itself. There should be no stains, streaks or burnout of the fabric on the product being photographed. Also, it must be carefully washed and ironed.

The second important component of shooting clothes is location and design. The environment in which the subject of the survey will be located determines its perception by the customer. Composition in the subject shooting should be natural – that is, the kind in which this thing can be in the house of a potential buyer. For example, a hat can be placed on a table surrounded by books and papers. Dress may be casually laid out on the sofa.

The second important component of shooting clothes is location and design. The environment in which the subject of the survey will be located determines its perception by the customer. Composition in the subject shooting should be natural – that is, the kind in which this thing can be in the house of a potential buyer. For example, a hat can be placed on a table surrounded by books and papers. Dress may be casually laid out on the sofa.

By the way, about mannequins. Today, shooting clothes on a mannequin is not trendy and outdated. On the contrary, natural beauty is valued, that is, clothing on living models, and in life situations. For example, on a walk through the streets of the city, in a nightclub or in the office.
Subject photography for a clothing store allows you not only to emphasize the benefits of clothing, but also to create a kind of instruction for girls who are constantly unhappy that they have nothing to wear and that their clothes have gone out of fashion.

One of the small tricks from the pros of photographers – always ensure uniform illumination of things without glare and blackouts, without folds and creases, as well as glare. To give the volume of the thing being photographed, you can insert cotton wool, foam rubber or foam plastic for the lining.
A carefully crafted concept of shooting will allow you to create true masterpieces at minimal cost. The easiest way is to familiarize yourself with the photos of competing companies and on the basis of them to build your own concept of photographing clothes.

Photographing objects

Object photography requires a good light. Thanks to the light, you can maximize the properties of the product, including its volume, texture and color. Of course, natural lighting is best suited for these purposes, but one or two other sources will also be needed in a subject photo. For example, softboxes and tubes, as well as lights RedLight will help create an unforgettable light composition.
Background selection is also important. Backgrounds for a subject photo session should be simple, monotonous, smooth, so as not to distract the attention of the buyer from the goods being sold. Whatever the choice of backgrounds, you should always have classic white and black backgrounds in your arsenal.
It is also important to use a tripod, because professional photographers never take an item off their hands. Tripod will provide the highest possible image clarity, as well as eliminate the need to frame the illustration, as you can set the most accurate composition.

Subject photography of jewelry

A separate direction in the subject photography is the photo of jewelry. Traditionally, these products are considered the most difficult to photograph, and it is because of the presence of a multifaceted reflective surface.

A separate direction in the subject photography is the photo of jewelry. Traditionally, these products are considered the most difficult to photograph, and it is because of the presence of a multifaceted reflective surface.

A separate direction in the subject photography is the photo of jewelry. Traditionally, these products are considered the most difficult to photograph, and it is because of the presence of a multifaceted reflective surface.

A separate direction in the subject photography is the photo of jewelry. Traditionally, these products are considered the most difficult to photograph, and it is because of the presence of a multifaceted reflective surface.

Subject photography for the catalog

The standard style of photography for the catalog is a single-view photographing objects on a white background in the same perspective. Most often, a studio is used for these purposes, and the same shooting conditions are strictly observed.