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PACKAGING AND LABELS DESIGN. CREATING PACKAGING OF PRODUCTS

A successful brand cannot be imagined without high-quality packaging design. High-quality product packaging design is the key to success in the market, because more than 60% of purchases are spontaneous and based solely on the visual appeal of the product. Scheduled purchases, most of which are focused on external design, are no exception.
Creative packaging and labels design, develop labels

Creation of packaging design

Packaging design has a direct impact on the buyer, motivating him to make a purchase. In addition, it should be noted that in the product line your labels and packaging will be among competitors. Therefore, it is important that your label is as presentable and visible as possible.

Development of packaging design is a rather complicated process, for which a series of marketing actions is required:

  • First of all, a thorough analysis of the market is carried out in terms of competitors and consumers. Often there is a need for full SWOT-analysis, benchmarking.
  • A design concept is created and references are selected.
  • The options for a unique sales offer are being worked out.
  • Concepts of package turnovers are created, as well as texts and infographics.
  • Preparing the original layout.
  • Printing technology is being developed.

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And now a little about the nuances. It is important to understand that the cost of packaging design directly depends on marketing goals. For example, if the plans are to take a large share of the market, then the price of design increases proportionally. Also on the cost of packaging development affects the surface area – if it is significant, then the cost, respectively, also.

The cost of creating a packaging design is determined by the market in which you plan to present your product. And more precisely, how much it is saturated with competitors. Highly competitive markets require more design work and a unique commercial offer than less saturated ones.

The price is growing and the need to develop a large number of texts or infographics. Yes, you can do without them, but as practice shows, in today’s fairly competitive market space to win a worthy place in the sun is simply impossible without professionally designed infographics and capacious texts.

It is possible to order product packaging design in the TSD design studio immediately with the label design. And this is not by chance – the fact is that both components must be kept in the same style, so ordering them from various artists is not practical.

It is important to understand that before you start creating packaging design, you should already have at least a logo and corporate identity. Therefore, together with the packaging design, you can order in our studio:

  • company branding
  • logo
  • the boxes
  • naming
  • infographics
  • label design and packaging redesign.

The design of the packaging of goods takes place within the framework of the already held design concept, which is the same for the company, and its corporate identity. The design should take into account the specificity of consumers, it should also emphasize the advantages of your product, in contrast to the design of labels. For example, the design of wine labels will differ significantly from the label on the sausage, because the label on the sausage will have a different target audience and purpose.
wine label development

Packaging Design – Basic Tricks

  • The very first thing you should achieve on your packaging is a harmonious composition. On the package you need to place a lot of diverse elements, and at the same time they must be absolutely consistent with each other.
  • Free space. No need to strive to fill every millimeter of usable area, leave free space, creating a feeling of lightness and lightness. Remember – an overabundance of information “strangle” the design.
  • Remember about the hierarchy of information presentation – it is necessary to observe the sequence of perception of information by a potential consumer. It is necessary to conditionally break the information placed on the package into several basic blocks: the part that attracts attention; brand name; the name of the product itself; useful product information.

Creating product packaging

Packaging design is largely based on the principles that we have already described above.

packaging design in kyivAnswers to three questions will help you to create an effective label and package design:

  • For which products do you need label development, what are its main characteristics? The concept will depend directly on this, because for fragile products, for example, you need dense packaging, for jewelry – elegant boxes and so on.
  • What is the target audience of the product? What is the price segment?
  • What is the target audience of the product? What is the price segment?

sweets packaging creation

Candy Packaging Design

Everyone loves candies, but without a properly designed packaging design, it is unlikely that anyone will pay attention to them. Especially if your product is a novelty in the confectionery market.
Creating packaging for sweets has several basic principles that will help you to present yourself in a competitive way in a profitable way. First of all, let’s make sure that the packaging of sweets does not distract from the product, but emphasizes its advantages. Less distracting text, more emphasis on the product itself.

Simplicity is one of the secrets of successful design. Use no more than 2-3 colors in the design with a minimum amount of detail.
Work on your target audience. As for the packing of sweets, these are mostly children, so do not be afraid to play and fool around. Come up with cool chips, faces, situations, beat them. Volumetric textures work well for packages of candies, which add special tactile sensations that stimulate the buyer to buy.
And you can also post a whole story about how a candy brand was created or this or that kind of sweet treat was born. People love to get acquainted with something new and unusual, so your story on the packaging of sweets can start a new viral trend.
And finally – take care of the convenience of using candy packaging. It should be as convenient as possible to open and close. Creative packaging of goods is often a sin lack of ease of use.

Chocolate packaging design

Chocolate packaging design

The design of chocolate packaging is increasingly used illustrations – from full-fledged watercolor to sketches in the style of minimalism. Often ornament decor with vintage fonts is used. At the same time, the patterned trend has not yet received such a development, although it is possible that the situation will change radically in the near future.
The maximum concentration on the product has led to a tendency to place chocolate illustrations on the packaging. Thus, the customer receives an additional visual incentive to purchase.
The style of the 70s in bright colors and with special geometric shapes on the packaging of chocolate attracts the attention of older audiences. What can also be taken into account in product positioning.
coffee packaging design

Food packaging development: coffee packaging design

Coffee is one of the most popular drinks of our time, and at the same time its market is very, very competitive. It is not by chance that packaging plays a significant role in the promotion of coffee products, so its development should be taken very seriously.
Coffee packaging design should be simple and noticeable at the same time. Often on the package is placed a cup of drink.

Cookie Packing Design Kyiv

Cookie Packing Design

Packaging of cookies is one of the tools to increase sales. To increase the chances of selling your product, you need to add an idea, a call to action.
The most common option for biscuit packaging is a flow-pack or flexible packaging made of film, foil and paper. This option is suitable for packaged cookies up to a kilogram of weight.
For the packaging of premium segment cookies, metal boxes are mostly used.

 

Gift packaging design

Gift packaging design

Gift packaging is used for special occasions, so its design should be carried out to perfection. For gift packaging, it is appropriate to use golden tones, patterns, bright elements. Fonts on gift packs are also used non-standard, often – handwritten.

Tea packaging design

Tea packaging design

For packaging design tea does not require special frills. Traditional tea packaging is carried out in two main varieties – closed and open type. Open packages provide windows through which a consumer can see a product and evaluate its quality.

Milk packaging design

Milk packaging design

Milk packaging is usually done using two primary colors: white and blue. It is this color scheme that will rather attract the attention of dairy products lovers than a new one, although a more creative combination of colors is possible.

Packaging with Braille

Packaging with Braille

Add functionality to your label by combining design and Braille tezxt. A special font will help visually impaired people to get acquainted with information about your product.

Package Design – Secrets to Successful Sales

There are several tips that will help make your packaging sell better. For example, chocolate packaging can tell the whole story both about the place of production of the product, and about its creators. And some brands almost without changing the design of the package, just added brightness – their sales immediately increased significantly.

The main features of successful packaging are simplicity and clarity. In the modern world, the buyer does not have time to study the packaging, so all important information should be realized almost instantly.

The main features of successful packaging are simplicity and clarity. In the modern world, the buyer does not have time to study the packaging, so all important information should be realized almost instantly.

Another trend tip is the development of packaging design in the form of postal parcels. Especially this technique looks good on international brands, emphasizing the internationalness of products.
Use in the packaging viewing windows through which you can see the contents of the box. Almost all buyers are interested in understanding and what they actually buy. Therefore, small windows in the package will be very useful.

Vintage design is another option for making your packaging stand out and as attractive as possible. In addition, this design looks very natural, which in turn will emphasize the naturalness of your products. Portability of packaging is also important. Often there is no place to put bulky packaging, moreover, they are difficult to transport. A small functional package is sure to attract the attention of your potential buyer.
So, in order for the label and packaging design to be effective, it is necessary to make it as recognizable as possible, noticeable, and also functional so that it evokes only positive emotions.

Vintage design is another option for making your packaging stand out and as attractive as possible. In addition, this design looks very natural, which in turn will emphasize the naturalness of your products. Portability of packaging is also important. Often there is no place to put bulky packaging, moreover, they are difficult to transport. A small functional package is sure to attract the attention of your potential buyer.
So, in order for the label and packaging design to be effective, it is necessary to make it as recognizable as possible, noticeable, and also functional so that it evokes only positive emotions.

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