Create a label for two types of DAKISHVILI wines: AmberWhite and RedDryWine.
The main European wine producers, the USA and Georgia, were carefully analyzed in the middle and high price range for a selected group of consumers (young progressive people aged 30 and over).
Designers of the TSD company offered several options for a creative wine label. Initially, it was proposed to focus on the rich traditions and culture of Georgia as a member of the Old World winemaking. So there was an option with a map of the country, cramped gold.
Later, several more options were developed, but the minimalist-style label with the company’s owner’s fingerprint was recognized as the best.
The label concept of Dakishvili wine was formed from the dream of its founder – to leave its mark on the history of winemaking, the work of his whole life.
The visual effects developed by TSD designers were realized with the help of screen printing – a fingerprint of the owner of the family winery was printed on the label, and a place was provided for his personal signature on each of the bottles.
The conceptual label of Dakishvili wine was awarded the honorary award Ukrainian Label 2017.