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WINE LABEL “DAKISHVILI”

Client:

Dakishvili

Country:

Georgia

Category:

Wine labels

Task

Create a label for two types of DAKISHVILI wines: Amber White and Red Dry Wine.

Study

The main European wine producers, the USA and Georgia, were carefully analyzed in the middle and high price range for a selected group of consumers (young progressive people aged 30 and over).

Result

The label concept of Dakishvili wine was formed from the dream of its founder – to leave its mark on the history of winemaking, the work of his whole life.

The visual effects developed by TSD designers were realized with the help of screen printing – a fingerprint of the owner of the family winery was printed on the label, and a place was provided for his personal signature on each of the bottles.

The conceptual label of Dakishvili wine was awarded the honorary award Ukrainian Label 2017.

 

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