Premium Label Design for Volynski Browar Collection Beer
Each of us has our own collection — a collection of impressions, flavors, cherished memories and meaningful moments. Bright, unique, and authentic.
COLLECTION, yours, special.
Client:
Volynski Browar
About the Client:
Volynski Browar is one of the leaders of the Ukrainian craft beer and beverage market. The company focuses on quality, innovation, and brewing traditions
Country:
Ukraine
Year:
2025
Task
РTo develop premium labels for a large 750 ml glass bottle for the new COLLECTION beer line by Volynski Browar.
The goal was to create a modern, aesthetic, and distinctive design that emphasizes the premium status of the product, stands out within the beer segment, and enables it to compete with wine and sparkling beverages as a gift option.
Design Trends
Beer in 750 ml (25 oz) glass bottles is highly popular both across Europe and worldwide. A premium beer bottle adds value to the product, offering consumers not only the beverage itself but also the emotions associated with aesthetics, quality, and a sense of a special moment.
Very often, beer in large-format bottles differs from the regular product line not only in size and label design but also in its contents. This format is typically reserved for the finest and most exclusive varieties. Such bottles are associated with special occasions, gifts, parties, and tastings.
Premium packaging:
- Creates an emotional connection with the product
- Enhances perceived value
- Allows beer to move beyond its conventional image
Global trends and styles in premium beer label design vary widely, ranging from classic vintage motifs to pop art and contemporary minimalism.
Design Idea
We sought a balance between aesthetics and commercial appeal, creating a design that conveys both the quality and character of the beer.
A concise yet visually expressive style was chosen:
- Minimum details, maximum meaning
- Bold typography, clear structure with modern graphics
- Emphasis on confidence, vibrancy, and individuality
This approach effectively differentiates the product on the shelf while communicating its key attributes — genuine quality and style.
Result
We created a unified visual system for the premium COLLECTION beer line by Volynski Browar that:
- Communicates the premium status of the product
- Allows easy differentiation between varieties through color solutions ranging from golden to emerald shades
- Combines graphic restraint with technological sophistication
Key Design Elements
- A structured table displaying beer characteristics — informative and well-organized
- The Volynski Browar logo emphasised with silver foil in combination with screen varnish embossing
- The label surface printed with a special drip-off effect in the form of vertical waves, creating shine and depth to the texture
- The owner’s signature printed with screen ink as a mark of quality assurance
- A neck label enhancing the visual impact through a color strip matching the main label and branded graphics
The COLLECTION beer labels created to be not only visually appealing but also provide a tactile premium experience.
Recognition
The COLLECTION labels became winners of the 27th Ukrainian Packaging Star Competition and received a special award in the Creative Star category.
This recognition confirms the high professional standards of the TCD design studio team and the effectiveness of the solutions implemented in the project.
Read more here.
