Today we offer you a selection of the world’s bestsellers that merit your attention, in our mind. You can (and even should) study the world’s best marketers, designers, and businessmen’s experiences to get a leg up on your competition. So, what books do you need on your shelf to be always in trend? Here they are:

1. Principles: Life and Work by Ray Dalio

The first edition of this book came out in 2017. We learned about this book at the end of 2020 in Ukraine. Dalio’s Principles was published as a book, weighing in at nearly 600 pages in a presentable black cover for businesses or careers. As an ebook, Dalio’s Principles is available for reading for free. The book has got excellent reviews and generated great interest in the business community. What did this book interest even the most prominent businessmen?

We are always interested in success stories. Every person has his own story. And it is not the point in which area you strive to succeed. The approach and life credo that helps you realize your potential is most important. For Ray Dalio, one of the richest people in the world, the founder of Bridgewater Associates, the world’s biggest hedge fund firm, the key to success is his principles, i.e. a clearly articulated system of his own life attitudes. The book captivates readers from the first paragraph, focuses us to think and to argue, leading to some conclusion.

2. Antifragility. How to Capitalize on the Chaos by Nassim Nicholas Taleb

Life is complex, unpredictable, and beautiful. How can you develop the ability to gain resilience in life’s trials, benefit from them and become stronger? The author of the book offers a unique concept that allows you to effectively analyze objects, circumstances, events, risks and to make the right decisions. By reading the book by Nassim Nicholas Taleb, Ph.D. and practitioner of mathematical finance, you’ll discover a new system of life coordinates.

Nassim Nicholas Taleb’s theory of antifragility is comprehensive and applicable to all aspects of life: personal growth, the world around us, social, political, and business processes. We also recommend you to read other famous works of the author including “’The Black Swan: The Impact of the Highly Improbable” and” Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets”.

3.       Designing Products People Love: How Great Designers Create Successful Products  by Scott Hurff

A topic that worries every businessman is the following: how to work for the desired result, how to get profit, and how to offer a product for the best sale. If your business is linked with the websites’ development, applications, software products, and services, then be sure to read this book. Perhaps this book will give you some kind of answers as well as can help to learn effective techniques and to design your own product strategy.

The book deals with how to identify and correctly interpret customer needs in order to create in-demand projects. It contains many interviews with product designers, tells their real-life story experiences that are always interesting. Of course, things change very quickly but there are basic points that remain unchanged. You will understand what it means to “be in trend”, how trends differ from fashion and how to determine market trends and tendencies.

Some Tips to Always Be in Trend

The world of books is really great and exciting. Try to read books as much as possible and re-read them again and again. Sometimes even mediocre or well-known information generates cool ideas. It all depends on your perception at the moment. Your conclusions from what you read may be unexpected and pleasantly surprise you.

The book won’t necessarily be a revelation for us since we are all quite intelligent people having critical thinking and brought up on the best examples of world literature. However, for a creative person whose brain is in the permanent search of new interesting decisions, both knowledge and emotions are important. Delight, approval, agreement, or resentment can be the impulse that will guide your thought on the right track.