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“Giuaani Saperavi Rose Wine” label design adaptation

Client:

Giuaani

Country:

Georgia

Category:

Wine labels

Task

Adapting the design of the wine label for Giuaani.

Study

A wine label in Georgia is not just an informational sticker on a bottle. It must certainly be connected with local traditions and at the same time create a festive atmosphere. Particular attention in the development of the new design was paid to the recognition of the label, because it will have to compete with hundreds of brands presented on store shelves.

Result

In the center of the composition, the designer placed a donkey, which, as you know, is an unofficial symbol of Kakheti. Once upon a time, the inhabitants of this region erected a monument to Sancho Panse, the hero of the world famous work of Miguel Cervantes “The Cunning Hidalgo Don Quixote of La Mancha.” And according to legend, this literary character wandered precisely on the Kakheti donkey.

The label shows a close connection between the image of a donkey carrying wine, which is usual for Kakheti landscapes, and a folk drink – pink wine from hospitable Georgian fields.

Elegant fonts complement the overall picture, emphasizing the sophistication of lines and sophistication of the composition. And the label itself looks very harmonious on a bottle of delicious Georgian wine.

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