Designers of TSD had a difficult task – the development of a bright label for a company with fairly high requirements for the degree of originality of design. A prerequisite was the placement of the coat of arms of the manufacturer in the overall composition, as well as a focus on the conservative consumer.
Since this product belongs to the premium segment, and the target audience is people of average and high income, versed in wine products, the designer pushed off two key concepts: exclusivity and quality.
The label design is very simple and at the same time – original. The designers of the Technologies of Modern Design company managed to achieve such a combination thanks to the lightness of strokes and the original arrangement of color accents.