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колір 2023 пантон Viva Magenta

What is the color for 2023 to define the whole palette? Viva Magenta 18-1750. It is how the Pantone Color Institute decided. A strong, challenging, dynamic shade of red that represents the birth of a new life-affirming narrative.

Freedom Blue and Energizing Yellow: how Pantone supported Ukraine in 2022


In early 2022 no one could imagine the huge changes that have taken place. The war in Ukraine shocked the whole world. Freedom Blue and Energizing Yellow shades, which represent the national Ukrainian colors, and a donation of $1 million to humanitarian funds became an invaluable support from Pantone.


pantone ukraine color 2022


Blue and yellow are the colors of our independence, indomitability and struggle. These are the colors of our victory, which will bring Ukraine a peaceful and happy life.

Looking ahead in hope to the future, the Pantone Color Institute presented the color of the new year 2023, symbolizing peace and global change for the better.


 2023 Viva Magenta

Pantone color 2023: Viva Magenta

Balancing between warm and cool, Viva Magenta looks great both in real life and in digital reproduction. It is expressive but not aggressive, rich but not rough, luxurious but not relaxed. It is the color of transformations that encourages action, experimentation and moves design in a positive direction.

Viva Magenta combines the qualities of artificial intelligence and human creativity. It pulses radiating optimism and joy. Powerful, energetic and deep, the main color for 2023 guides the world to a happy future.

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