The main goal of a logo is to increase the awareness of a particular brand in a competitive market landscape. Your logo should be accordingly as distinctive, simple, unique, and graphic in form as possible. After all, your competitors within the same industry also have quite recognizable logos, so your logo should be designed more practical and catchy.
Here are the 5 types of logos you need to know about:
1) Monogram logos (or lettermarks). As a rule, it consists of one or more letters, usually brand initials;
2) Pictorial marks (or logo symbols). It consists of an icon- or graphic-based logo;
3) The emblem. A combination of font inside a symbol or an icon;
4) Wordmarks (or logotypes). Similar to a lettermark, a wordmark or logotype is a font-based logo that focuses on a business’ name alone;
5) Abstract logo marks. It’s an abstract geometric-formed symbol that represents the business concept.
The most famous and the earliest known logo in the world is the iconic logo featuring a phonograph and a dog named Nipper (the HMV logo dog.) The Nipper logo made his first appearance in advertising in 1900. Slightly modifying its form, this logo continues to be the mascot of HMV music stores in the entire world nowadays.
Many successful companies change their logos quite often. This is caused by several main reasons as a rule. First, it is a desire to update the existing brand. Secondly, it’s a change direction of the company or the emergence of new trends in the market. Take an example a well-known computer manufacturer Apple Inc. The original Apple logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. It appeared in 1976, and next year it was replaced by a rainbow bitten Apple logo. The monochrome bitten Apple logo lasted from 1998 to late 2000. And in 2007, a more modernized flat silver-colored bitten Apple logo appeared and applied to all Apple products today.
Samsung, a South Korean company that is one of the world’s largest producers of electronic devices, is more conservative in rebranding but also has changed its logo. In Korean, the name of the corporation means “three stars.” That’s why stars remained as the company logo in various forms in the early logo design. In 1993, Samsung logo went through a radical change completely abandoning the stars.
Coca-Cola is one of the most famous logos in the world. The logo design has undergone many changes over more than a century of existence. In 1893, the company had an emblem – a calligraphic inscription using the Spencerian Script font. It was designed by Frank Mason Robinson, the owner’s bookkeeper, and his close friend who realized that the two curly ‘C’s would look great. In the early 1980s, Coca-Cola changed its logo to New Coke due to increased competition on a market, and active Pepsi brand drinks market. As a result of this marketing move, sales declined rapidly. Consumers were upset and the company was forced to reclaim the Coca-Cola name.
As for the Pepsi-Cola logo, it has also undergone lots of changes for its lifetime. The first version in 1903 was an epic fail. In 1962, the familiar tricolor ball without the Cola prefix appeared on the logo. From that moment, the company is positioned as a worthy competitor to Coca-Cola.
The TCD Design Studio offers the logo design for your business. Our inspired experts develop a creative, unique, and catchy logo, not only to draw the attention of the consumers but also to be remembered for years to come!