Having welcomed the New Year holidays and actively getting back to the job, ​the world asks, what graphic design trends will come up in 2022, what the new label and packaging design will be, how the corporate identity and identity will change, and much more.

As a design studio, we are certainly more concerned with these issues than anyone else. In order to get answers, we conducted thorough research, studied a lot of expert opinions, and in addition, analyzed the expectations of our customers. Based on the theoretical and practical data, we have compiled our own predictions. 

In essence, it’s difficult to predict the upcoming graphic design trends. However, let’s try and know what you should look out for, prepare for, and expect in graphic design for 2022.

1. Forward into the Past: a New Look at Timeless Design Themes

The fashion’ reincarnation for brutal Martens boots, leather rocker & aviator jackets proves that rock’n’roll is alive. For some, it is nostalgia for a past vivid youth, while it is fresh energy of new experiences for others. We can say for sure that this theme will remain popular in the near future in graphic design as well as a technique that is ideal for labeling a craft beer can, packing nuts, crackers, chips, or creating an identity for games.

Design: TCD

The same goes for the return of pin-up fashion. Colorful, delicious images in the 60s style are used for the design of packaging and labels for products of the following groups – confectionery, chocolates, light alcoholic drinks, juice, cosmetics, underwear, household chemicals, for the design of advertising banners, and posters.

Design: TCD

Psychedelic motifs by using a kaleidoscope of neon colors and flowing shapes also remain at the top of popularity. Such a design definitely catches the eye and is used in the labels and packaging design for a wide range of products, from tea to stationery.

Design: baugaus

The classic is timeless and each new season uses its inspiring power. Graphic design in a classic style is a win-win and definitely worthy option when the task is to emphasize quality, stability, loyalty to traditions, respectability of the brand.

Design: TCD

2.Two in One: Text-Centric Design 

This is a design based on experimental typography, i.e. when letters of an unusual shape and color become not only a semantic but also a visual expression of an idea. They sufficiently fill the space, replace the images and make it possible not only to read but to feel the informational message.

Creative type design is an effective way in a variety of areas, from logo designing to a beer label, medicines, toothpaste, or cookies packaging designing. It is easily identifiable and is memorized on a subconscious level. Exclusive lettering styles can be combined with traditional fonts that convey the necessary information to the consumer.

Design: Date of Birth

3. Peace and Harmony: Dream Design

The world is sick and tired of Covid turbulence, economic, and political upheavals. People want to feel relief followed by a sigh and to relax. Therefore, a harmonious and balanced design that gives a sense of security and peace will become one of the most sought-after trends of the near future.

Muted and complementary tones, pleasant light shades, simplified, readable fonts, airy minimalism give the very necessary lightness of perception. In label and packaging design, this trend is also manifested by glossy, smooth, or intentionally textured surfaces that appeal to tactile receptors and add another dimension of tranquillity.

Design: 1AM Leotrim

4. Volumes and Illusions: Graphic Design by Using 3D Simulation

Innovative design by using sophisticated 3D graphics is another trend of modern packaging and label. Playing with depth and illusion is a sure way to impress buyers. Such an image captures the attention, forcing people to stop in front of a shop window or billboard to examine the image. Since a certain technical base is required to create this design, it is a priori perceived as an advanced and progressive one. This is an ideal design for the packaging of high-tech products and gadgets.

Design: Stoic via Dieline

5. Color Diffusion: Design with Accents

A plain white background is infused with life due to a dusting of color. Such islands of colorful mist decorate the packaging and become the hallmark of the brand. Blurring is not a new technique in graphic design, but in a context like this, it’s really relevant. At the same time, sans-serif fonts and monochrome elements should be used to complement bright elements. In this case, the label or packaging will get a sophisticated and premium look.

Design: Adamk

Finally, it’s time to mention the most trendy color of the Year 2022. PANTONE 17-3938 Very Peri will dominate in the next 365 days. It displays a spritely, joyous attitude, and dynamic presence that encourages courageous creativity and imaginative expression. For the first time, the Pantone Color Institute decided to create a new shade by using digital technology. This color, the so-called ‘a periwinkle shade of blue’, is unique and hasn’t already been in its existing catalog of colors.

The TCD Design Studio: We Design Everything for Your Business

Lots of graphic design trends for 2022 are the result of successful finds and developments. However, the coming year will undoubtedly bring ideas and solutions that are a real breakthrough. Cooperate with us! We implement your ideas and requests in an effective selling design that will surely bring you guaranteed success in the market.