Since long ago, the sausage was considered one of the most favorite, popular, and versatile food. Even nowadays, in a time of food abundance, which is currently raging, sausage is a measure of material well-being and quality of life for many people. Now and then, you can hear some memories of the older generation about the ‘good old days’ when the sausage are cheap, organic, and tasty, as well as about the sausage shortage, when you can get the coveted product only through good connections or, if you are lucky, you can buy it, standing in a half-day queue. There was also the time when Krakowska sausage was used as a barter currency, which some companies used to pay instead of salaries, and which the enterprising countrymen from the near abroad cashed it out by selling through the back door.

Sausage is a measure of material well-being and quality of life for many people

At the supermarkets, the variety of sausage products is like an embarrassment of riches. However, lots of Ukrainians choose to buy sausage at the market. Firstly, the accessibility of the market is good in geographical terms, because not everyone has a supermarket close to his/her house. Secondly, let’s be honest: the products on the market are cheaper than at the food store. And thirdly, the trust factor comes into play, as the product at the market is believed to be organic, farm-grown, and fresh, rather than having lain one, for who knows how long in the warehouses of large shopping centers.

Even a market sausage can have a stylish and modern look. TM “Stovpinsky kovbasy” label design

The sausage producers, selling their products in local markets, have different attitudes towards the quality of their products. Some capitalize on the chance to make money from a marketable product, while others’ aim is to carve out a niche in the market. The sausage label look is a unifying moment for both of them. It easily differs the market sausage from the supermarket one by its label. You don’t need to be a great expert or a professional designer since the market design of the label is obviously visible. It looks cheap and primitive, in spite of an abundance of gold inscriptions, monograms, and other pseudo decorations. Such a design features images borrowed from the web, a variety of all possible fonts, and an awful palette of mismatched colors. As for the composition, style, and other nuances, let’s them best left unsaid.

You can immediately distinguish the market sausage by the label

On the whole, еhe producer of the value-priced sausage is satisfied with his products, because the sausage is properly labeled and looks just as good as the other sausage, and, in some cases, even decent and worthy. However, let’s face it, he is a prisoner of his illusions and sometimes does not even realize how the market label strikingly differs from the level that his product deserves.

Let us help you solve your troubles with a design. We are confident that you will be proud of the result. TM “Pan Kovbasko” label design

Here are three keys of the market paradigm:

1. Everyone is used to us. We can lose a customer. (Fear)
2. Our customer does not understand modern design trends and won’t buy sausage with newfangled labels. (Misconception).
3. Why should we spend our hard-earned $500 when everything is for sale anyway? (Commercialism)

It’s great for brand to invest in the design idea. TM “Мясоlove” sausage label design

Dear sausage producers, you are enterprising and ambitious. You build new workshops and use modern equipment. You make a good product. So why do you stick such an insipid label on your delicious sausage? Why are your products so de-faced? After all, it is enough to upgrade the label by investing in a new design, and your sausage will get a much better, more delicious, and aesthetic look. Moreover, history has witnessed many cases when redesigning labels, the manufacturer has deliberately taken a risk and reached a new stage with his product by moving to another category. We can cite lots of similar examples. Please, browse our Portfolio to be sure that the updated label works. Studies show that sales have gone up 30% and even boosted several times in some cases.

Studies show that sales have gone up 30% and even boosted several times in some cases due to design. TM “Rybak” label redesign

Let us help you solve your troubles with a design. We are confident that you will be proud of the result. It is not as difficult and mega-costly as you might think, believe us. Get in touch with us right now to learn more about label design. Your products deserve the best labels!