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Aesthetics of nature in the design of labels and packaging

Label and packaging design can distract from the hustle and fill of life with the harmony of nature. Welcome to the world of beauty! We offer you an overview of trends and examples of graphic design on a natural theme.

Trends in eco label and packaging design

The energy and freshness of nature inspire the creation of packaging and label designs for a wide variety of product groups. Images can carry an exclusively aesthetic load, focus on the organic and useful properties of products or create associative relationships. In any case, the main task is to interest the buyer, arouse positive emotions and a desire to buy this product.

Дизайн упаковки кофе: природный аристократизм

Может ли дизайн упаковки или этикетки быть одновременно сдержанным и ярким? Конечно, если речь идет о благородном напитке. Для американской компании, занимающейся обжаркой кофе, идея заказать природный дизайн упаковки оказалась очень удачной. Буйная флора Бразилии, зеленый мир Колумбии и экзотические растения Эфиопии легли в основу выразительных иллюстраций, отражающих происхождение зерен. Мимо такой упаковки не смогли пройти не только любители ароматного напитка, но и ценители современного графического дизайна.

дизайн упаковки кави

Stylish floral design for tea packaging

The Japanese took admiration for nature to a new level. The philosophy of perceiving the world through the prism of beauty manifested itself in the design of tea packaging. Three types of tea – three concepts. Monochrome graphics – for black and white tea, the playfulness of watercolors – for the tea mixture and a more realistic plant image – for traditional tea drinking.

дизайн етикетки чаю

French sausage label design

Another great example is the label design for French sausages, developed by Ukrainian designers from TCD. It is made in a simple and sincere Provencal style. Images of herbs and flowers, a soft palette with bright accents are the main components of this concept. Clean air, healthy ecology and excellent cuisine of Provence are famous all over the world. A delicate pattern of lavender twigs, a symbol of this region of France, focuses on high European quality, excellent taste and natural composition of the product.

дизайн етикетки сосисок

Branding Agency TCD

To successfully promote the product on the market, you should take care of its proper positioning. Branding agency TCD will help in all matters related to the development of corporate identity, identity and rebranding.

Turning to TCD, you can order the development of packaging design, labels, stickers and stickers. We are ready to offer the best design solutions for the success of your business.

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