Tea Ceremony: Label and Packaging Design for Tea
Label and packaging design for tea in a saturated market of tea products is a complex and interesting challenge for the designers. Ukrainians like tea and drink it with great pleasure. About 70% of our compatriots buy tea once a month at least. Tea is included in the consumer basket, and the annual tea sales exceed 20 tons in Ukraine.
Ukrainians traditionally prefer black and green tea. Herbal tea mixtures are popular too. If earlier people have bought tea depending on their own tastes, price, and quality, now advertising and the appearance of packaging has a huge influence on the choice of the buyer. Therefore, it is very important for manufacturers to design the most attractive and selling tea packaging or labels.
Features of Tea Label and Packaging Design
Tea packaging design starts with defining the price segment of the product and its target audience. Besides, one should take into account the functional specifics of the tea pack which is designed to protect against moisture, dust, sunlight, and strong odors. It should be easy-opened and securely-closed.
Various materials such as cardboard, metal, wood, plastic film and cellophane are used for the manufacture of tea packaging. Tea is sold by weight in bags made of thick paper. A self-adhesive label or sticker may be attached to the package. The method of fastening and the material of the packaging, of course, are taken into account in the tea packaging design.
Typical Design Elements of Tea Packaging and Labels
The most common tea design elements include:
- – The use of brown and green colors;
- Thematic images: tea leaves, plantations, cups, etc.;
- Large font.
Such a design allows us to identify the product at first glance: the buyer immediately realizes that there is a pack of tea on the shelf in front of him, not a box of chocolates, for example.
Tea packaging or label design should be based on a marketing strategy. It may be either the classic design that inspires absolute confidence of buyers or a super-creative design that instantly grabs buyers’ attention to itself – it doesn’t matter and fully depends on the manufacturer’s preference. But in any case, the design of packaging and labels for tea should arouse the active interest of the consumer and motivate him/her to make a purchase.
Tea Label Design in Ukraine
Which are better fresh design ideas, clichés avoiding, or using techniques that have proven their effectiveness in practice? The only experts can respond to this question. You can order tea label and packaging design in Ukraine by contacting TCD Company. The perfect packaging or label of a really selling design is an effective result of your partnership with the TCD Branding Agency. Waiting for your orders!