Interestingly, researchers disagree on this issue. On the one hand, social networks are a powerful modern media tool, but on the other hand, they are very difficult to consider as a sales tool. In any case, it is worth exploring them, because every day social networks are updated with new features for marketing promotion.

The main research in social networks is the study of the audience. In this analysis, there are three main varieties.

First, it is, of course, a survey. In social networks, it is very convenient to conduct short surveys, which can then be used for larger statistics.

First, it is, of course, a survey. In social networks, it is very convenient to conduct short surveys, which can then be used for larger statistics.

Secondly, the study of the group’s followers gives good results – in fact, you can see a portrait of your target audience by who is subscribed to the public of your company. You will learn about the interests of these people and will be able to offer your subscribers exactly the content that interests them most.

Thirdly, you can connect special scripts that help collect data on social networks automatically. In particular, such programs help to collect data from the pages of your subscribers, analyze the number of comments, reposts and likes on your posts, identify the most popular and discussed topics, identify news and products of competitors on similar topics.

In addition to researching the audience, social networks can create public interest. Social networks are almost as far behind radio and television in terms of their ability to influence the masses. However, the wrong choice of social network or product promotion strategy can lead to significant budget and time costs. For example, your product is targeted at people over 40 with high incomes, and you throw all the money and time to promote your group in the VK network. Failure for this approach is assured.

The inability to use the tools of analyzing the attendance of your groups on social networks, and the lack of research on the behavioral factors of your audience can also turn into a complete failure of the marketing campaign.

It is important to understand the real picture of events taking place on social networks. Ignorance of basic cheating techniques can lead to the fact that you get a large group of bots or non-existent subscribers. Imitation of rapid activity in a group with the help of winded indicators never leads to sales.

Social networks are a powerful marketing tool with which you can and should attract the attention of potential buyers to your company and product. Use social media to promote your brand, study demand and trends, and you will not be disappointed.