Over the past few decades, there has been a substantial increase in Chinese consumer interest in imported wine that is becoming a part of modern culture. The European wine, even if it’s an expensive one, is preferred by Chinese consumers over the wine of local producers.
In doing so, they give preferences to well-known European brands or wines of the traditional wine-making regions, for example, French. But, if a foreign brand has gained confidence, then it will easily retain the loyalty of its fans.
Studies show that Chinese customers prefer and buy a classy and expensive, worthy of purchase wine. Such details as awards and regalia of the wine or brand that boost their credibility in consumers should advisably be depicted on the label.
Gold elements and calligraphic fonts are also appreciated. However, it should be mentioned that the hieroglyphs on the wine label do not add brand values. In contrast, a European-styled wine label having foreign language inscriptions on it is more attractive to Chinese buyers.
Wine is often purchased as a gift, so the bottle design takes the lead. The points above should be taken into account when designing or adapting labels and packaging for wine, destined for export to the Chinese market.
Our team has designed a series of labels for branding wine destined for export to the Chinese market.
The labels are designed in a classic winemaking style. They look rather strict, presentable, and elegant pointing out that this is a product of premium quality.