Customer:

Prince Trubetskoy Winery

About Customer:

Prince Trubetskoy Winery produces high-quality natural wines from grapes, grown in their own vineyards and harvested by hand.

Country:

Ukraine

Year:

2021

Category:

Labels, Self-adhesive labels, Wine labels

Task

To design wine labels.

Customer Request

The labels should reflect the brand identity of Prince Trubetskoy Winery. The name of the winery and the coat of arms should be depicted on the label. However, they should not be the main elements of the design. Simple drawings (pencil painting or engraving), some facts from the winery history or its location, etc., may be used in the design. The labels should be designed in a color scheme of no abundance of bright colors.

Design Trends

Wine labels, designed in an elegant French classic style, are always relevant and trendy. Such a minimalistic and at the same time aristocratic style identifies the high status and purity of the wine.

It has become a tradition for wineries that have a glorious winemaking history to depict heraldic symbols, images of the vineyards, historical motives, etc., on the labels. The aesthetics of such labels imply respectability in conjunction with ease of perception.

The choice of printing material and the use of printing effects that provide a perfect combination of visual and tactile properties are the add-on factors that affect the presentability of the label for the bottle.

Idea

Prince Trubetskoy Winery is proud of its more than 120-year glorified history. Natural high-quality wines of Trubetskoy have won international recognition.

In this regard, the label design was subject to special requirements. It was necessary to stress both the nature of the wines and the virtues of the producer and the exclusivity of the brand.

In order to achieve this goal, a study of the target audience was carried out and several categories of consumers were identified:

• Wine experts.
  • Men and women, ages 35 – 55.
  • Income level: average +.
  • They are well versed in wine, understand what the price-quality ratio should be, and are willing to pay for it without overpaying.
• Wine connoisseurs.
  • Men and women, ages 28 – 45.
  • Income level: average / average +.
  • The degree of people’s awareness of wine is average / slightly above average.
• Wine enthusiasts.
  • Men and women, ages 25 – 40.
  • Income level: average / average +
  • They are active and enthusiastic people, focused on development and results. They are poorly versed in wine yet have a desire to learn more.

This information helped us make the right design decision.

We have agreed to design labels in the classic style since the natural wines of Prince Trubetskoy Winery are produced by French technology.

Natural and noble light shades associated with the naturalness of wine produced from varietal grapes have been chosen for the background of some labels. Other labels have been designed in black shades.

The coat of arms of the old princely family of Trubetskoy as well as the stylization of the fonts indicate the history of wine origin and the aristocratic roots of the producer.