In the second half of 2022, new trends in the design of Ukrainian labels and packaging were clearly defined. Trying to survive in the storm of war, the business began to adapt to new conditions. For many manufacturers, the label and packaging has become not only a means of marking and promoting the product, but an expression of their own worldview, resistance to the aggressor, and support for the struggle of the Ukrainian people.
Ukrainian label and packaging: design trends 2022
Aesthetics of wartime packaging and labels has undergone dramatic changes. The Ukrainian design trends of 2022 are the following:
1. Military theme
Pixel, khaki colors, images of weapons, warriors, battle events, military elements and emblems, morale-boosting sayings.
The design of the label for the stew for the military – developed by the TSD studio
Design of boxes for “Glory to Ukraine!” sweets. Source: Internet
2. Patriotism.
National colors, images of the flag, trident, patriotic slogans (courage, struggle, unity).
Patriotic labels. Source: Internet
3. Ethnic features
Elements of folk style, Ukrainian ornaments and motifs symbolizing Ukraine, for example, images of viburnum, sunflower, cossacks, characters in folk clothes, flower crowns, etc.
Cake box design. Source: Internet
4. De-moscowization
Absolute refusal of any remnants of the soviet union and everything that can be associated with russia: naming, language, images, colors. More details
New sausage labels. Source: gre4ka.info
5. Ad hoc (situational) approac
Reflection in the design of relevant, high-profile events (russian warship, Boris Johnson’s visit to Ukraine, bayraktars, Chornobayivka). More about ad hoc design
Label design for kvass. Source: Internet
Anchovies “Bayraktarchiki”. Development of the design of labels for anchovies – TSD design studio
6. Brutality
Texts and illustrations that express the entire range of hate and contempt for the enemy.
Gorilka label design. Source: Internet
Sausage label design. Source: Internet
7. Humor
Sometimes good, sometimes evil. Cartoon images, memes, apt words.
Ale label design. Source: Internet
8. Ukrainian fonts
Using authentic and creating new purely Ukrainian fonts.
Monofontis font. Source https://chytomo.com
9. Adaptation to global trends
During the war Ukrainian society quickly integrated into the European space. These are not only guns on the battlefield, but also modern designs on the shelves of supermarkets.
Vodka Zelenska labels. Source: Internet
As a rule, these trends intertwine and complement each other, forming modern Ukrainian design.
Ukrainian label design 2022. Source: Internet
Small and medium-sized entrepreneurs react very quickly to all changes in society. They are closer to customers, understand people’s moods, strive to show their products from the best side, distinguish them on the market with the help of an original label.
Design of bottle and label for liquid soap – development of TSD studio
Minimalistic design using monochrome Ukrainian ornament
Large enterprises are not so mobile, because they have a longer chain of coordination of decisions. But acting prudently, they usually involve professional design studios in the creation of the label.
Design of a bottle of “Chernihivske” beer. Source https://www.weser-kurier.de
Today, on the shelves of supermarkets, shops and markets you can see products with high-quality, beautiful labels, which can be called real masterpieces of new Ukrainian design. At the same time, there is a mass of mediocre and frankly low-level labels.
Seeking changes in the label design, the businessmen often face the problem of misunderstanding how to implement it. They often lack a professional approach, expert advice on product design, and sometimes even just information on where to order label and packaging design.
The TCD design studio will help you create a decent label and packaging design. You can see our portfolio here.
